Human responsibility.
Every published profile and feature must have a human editorial review. Research sources and review dates are recorded. Missing information is left unconfirmed rather than guessed.
Paid editorial services.
Fees cover research, writing, interviews, substantial profile updates and agreed promotion. Paid features and sponsored placements are labelled. Payment does not purchase a favourable rating.
Corrections and images.
Factual corrections are free. Business photos and logos are used only where permission or an appropriate licence is recorded.